client: Maple Leaf Creative
client: Karve Media
client: Maple Leaf Creative
client: Czar Clothing
client: K Jones Group
client: Maple Leaf Creative
client: Maple Leaf Creative
client: CBC Creative
client: Ben's Bikes
client: CBC Creative
Creating a New Brand: from Concept to Completion
The Lewisville Independent School District sought to rebrand to align with its new Strategic Design initiative. We worked as part of a committee of community representatives, district staff and students, and functioned as the graphic design arm of Maple Leaf Creative, to create a new logo and develop the district’s new brand.
The new logo needed to represent forward progress, collaboration and limitless ideas. Additionally, we wanted to incorporate movement and ensure the logo would resonate with audiences of all ages and backgrounds.
After researching existing school district iconography, sketching and idea development, three initial logo concepts were presented to the committee.
One of many rough idea sketches
Refined rough ideas for internal creative review
Presented to Client: Intial Concept 1
Presented to Client: Intial Concept 2
Concept 3 Revised (per client feedback)
As a result of the committee's review and revisions process, two concepts were finalized. In order to ensure all stakeholders felt a sense of ownership, the prospective logos were put to a vote among school district members and the local community.
Logo Option 1: Put to Vote
Logo Option 2: Put to Vote
Final Result: The logo chosen by vote was rolled out district-wide. We also developed brand standards and guide documents to support the district's rebranding efforts.
Final LISD Logo
Logo in use in LISD boardroom
Logo in use on LISD website
Logo in use on LISD presentations
Logo in use on LISD letterhead
experpt from LISD Style Guide
2-page brand "cheat-sheet"
2-page brand "cheat-sheet"
View entire LISD Style Guide